25th August London: Vantage FX, the multi-asset trading platform for retail and professional traders, today announces the appointment of Geraldine Goh as Global Marketing Director. A key component of the company’s expansion strategy, Goh will help to align Vantage FX’s marketing and business goals on a global scale.
Goh’s appointment comes at a time when the existing retail trading landscape often does not prioritise the needs of localised landscapes, particularly within emerging markets. With a new and ambitious generation of traders surfacing across Asia-Pacific, as well as other emerging markets, Vantage FX is keen to address the shortfalls in these markets.
Her role, alongside the marketing team, will be to offer a unique approach which is tailored to each region – providing the local business development and sales teams with the tools they need to succeed in the environment they are in.
Goh brings 10 years of experience in the field, with a notable six years as Head of Marketing, Singapore and Emerging Markets APAC at IG where she led her team through multi-faceted marketing plans for the region. Now, with her global role, she will have holistic oversight to align marketing and business goals in tandem with Vantage FX’s global expansion. Goh will focus on introducing high profile partnerships, promotions, and programmes to cover the whole client lifecycle.
Geraldine Goh, Global Marketing Director at Vantage FX, comments: “I was drawn to Vantage FX’s dynamic vision of wanting to expand into the emerging markets, whilst also looking to target high-value clients. To achieve this, from a marketing perspective, my aim is to incorporate an approach which is adaptable and tailored. I believe in being global from a brand perspective but remaining local from a strategy perspective – with this approach, we will build our brand credibility and flaunt our competitive edge, whilst also providing what each region needs to execute better trades.”